Privacy policy
Last updated: June 25, 2026
Roselly Vintage operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Roselly Vintage is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.
How We Use Your Personal Information (Legal Basis under GDPR)
If you are a resident of the European Economic Area (EEA), we process your personal information based on the following legal grounds:
Performance of a Contract: To fulfill your orders, process payments, and arrange shipping.
Legitimate Interests: To protect our store from fraud, improve our services, and communicate with you regarding customer support.
Your Consent: For marketing communications (which you can opt out of at any time).
Compliance with Legal Obligations: To comply with accounting laws and tax regulations.
Depending on how you interact with us, we use the data to:
Provide, Tailor, and Improve the Services. To process your payments, fulfill orders, process returns, and manage accounts.
Marketing and Advertising. To send marketing and promotional communications by email or text message based on your activity, where permitted by law.
Security and Fraud Prevention. To authenticate accounts, provide a secure payment experience, and protect against fraudulent or malicious activity.
Communicating with You. To provide customer support and maintain our business relationship.
Legal Reasons. To comply with applicable laws or respond to legal processes.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide marketing services and advertise to you.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties.
In connection with a business transaction, to comply with legal obligations, or to protect our rights and the safety of our users.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more, you can visit the Shopify Consumer Privacy Policy.
Third Party Websites and Links
Our Services may provide links to third-party websites. We are not responsible for the privacy practices, security, or content of those external platforms.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable. We retain your personal information only for as long as necessary to provide you with the Services, comply with legal obligations (such as Swedish accounting laws), or resolve disputes.
Your Rights and Choices (Including EEA/GDPR Rights)
If you reside in the EEA or UK, you have the following rights regarding your personal information:
Right to Access / Know: Request a copy of the personal data we hold about you.
Right to Delete / Erasure: Request that we delete your personal data.
Right to Correct: Request corrections to inaccurate data.
Right of Portability: Request that your data be transferred to another service provider.
Right to Object / Restrict Processing: Request that we stop or limit how we process your data.
Withdrawal of Consent: Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact us at shop@rosellyvintage.com.
Complaints
If you have complaints about how we process your personal information, please contact us first so we can help. If you reside in the EEA, you also have the right to lodge a complaint with your local data protection authority. In Sweden, this is Integritetsskyddsmyndigheten (IMY), www.imy.se.
International Transfers
When we transfer your personal information out of the European Economic Area (EEA), we rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses (SCCs) to ensure your data remains protected.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the revised version on this website and update the "Last updated" date.
Contact
Should you have any questions about our privacy practices, or if you would like to exercise your rights, please contact us:
Roselly Vintage
Operator: Philippa Segerström (Enskild firma)
Org.nr: 20070109-6208
Address: Ringvägen 5B, 2tr, 133 39 Saltsjöbaden, Sweden
Email: shop@rosellyvintage.com
Phone: +46 73 593 59 95